I am a culturally-savvy, ever-curious, language-loving millennial with an old-fashioned work ethic. I’m excited to change our world for the better through purposeful branding.
What have I been loving lately?
I’m so glad you asked…
Books for learning: Brand is a Four Letter Word by Austin McGhie, Mindset by Carol Dweck, Rising Strong by Brené Brown
Couldn’t-put-them-down fun reads: Just Kids by Patti Smith, Three Women by Lisa Taddeo, The Gifted School by Bruce Holsinger
Practicing Ping Pong at Spin in NYC, then re-fueling with pizza and gelato at Eataly
Perusing the exquisite paper goods at McNally Jackson’s Good for the Study shop
Taking my springer spaniel, Summer, out for adventures in all seasons (seen left!)
My brand philosophy
We engage with brands to get one step closer to an identity we aspire to embody. We participate in brands to feel a sense of belonging with like-minded seekers. We seek out the brands that offer what we see in the dreams we each have for our lives.
I spent my childhood days lost in daydreams, whether in the pages of a book, the lines of a play, or the words of my own writing. Since then, I’ve known that I want to belong to the club of creatives who build the imaginary worlds that offer a spark of wonder to everyday life. But I’ve discovered that this work is not just about creativity; it’s also about discipline and structure. Now, it is my joy to combine creativity and realism to build daydreams within and around brands, putting strategic constraints in place to craft a landscape of language, design and experience on which the brand’s story plays out. Then, the best part: inviting people in to participate, to live a vision that may mirror their own.
What I’ve learned is that it’s this combination of imagination and reality that sets great brand management apart, and this nexus is my strength. While many people tend to think of branding in one dimension at a time, I see a brand as a whole system, equal parts form and flexibility, each half depending on the other. I love to work right at this place, where the dream meets reality.