I combine expertise in brand development and creative strategy with management skills to help purposeful brands launch and grow.

Brand Services

Brands facing launch, transition or expansion need one of three things: to find clarity amongst competing ideas and priorities; to codify the building blocks of the brand and storytelling to ensure consistency, or to activate brand marketing campaigns.

I offer three verticals with deliverables that offer value individually or together as a system of services.

 

Clarify

Let’s clear away the clutter to identify the brand essentials on which everything else must be built:

  • Brand Foundations including Positioning, Approach, Offering and Audience

  • Brand Manifesto

  • Brand Narrative including Founder Story

  • Creative Brief Writing for a Brand Marketing Campaign

 

Codify

Let’s lock in the systems that will help your brand plan and publish stories on any platform, through the stages of growth.

  • Brand Content + Storytelling Audit

  • Brand Messaging Guide

  • Campaign Messaging Guide

  • Content Planning Framework, including a one-week sample plan

 

Activate

Let’s bring your brand or campaign to life with the production of creative brand expression.

  • Creative Brand Campaign Concept Development

  • Production Services for execution of creative assets

  • Website or Campaign copywriting

Because each brand’s situation is unique, each engagement begins with an initial conversation in which we chat candidly about your needs. No pressure or commitment - just a curious ear.

 
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My focus categories are Lifestyle CPG, Luxury Goods, Hospitality, and Social Innovation - for brands serving the U.S. market.

I seek projects who share my values regarding the responsibility of brands to promote a healthy society and environment.